Alex Barrera hosting on stage at South Summit

Alex Barrera · Press42

Corporate event host.
Deep tech advisor.
Pitch coach.

I run the Deep Tech Institute, work with European deep tech funds on deal flow and due diligence, and host the events where this stuff gets discussed on stage. Twenty years in the ecosystem.

200+

Events hosted

20

Years in tech

15

South Summit editions

15

Countries

Clients

Companies I’ve worked with

Where I write and teach

Also featured in TechCrunch on pitch training.

References

What clients say

“I pay closer attention to Alex's introductions than to some of the pitches. He frames the company so the pitch actually lands, and now and then he explains the business better than the founder does.”

Jury member Startup competition · European deep tech investor

“First time one of these has run smoothly, and people genuinely enjoyed it. The roundtable pulled real substance out of the directors of every business line, which is not what usually happens in that room.”

Organising team FCC · Innovation Day, Madrid, 2025

“He is good fun to work with, and he took the trouble to understand what our teams were actually building rather than just running the agenda. That combination is rarer than you would think.”

Innovation team Iberia · Innovation Day, Madrid

“That was impressive. We do not often meet a host who genuinely understands deep tech the way he does.”

Delegation lead KOTRA · Deep tech pitch competition, Mobile World Congress, 2026

“I argued with him about that deck for weeks. Then he took it apart and I finally saw what was wrong with it. We went out with his version, and the company was acquired.”

Founder Pitch coaching client · company since acquired

“He made me be precise about what I was actually asking for. I had raised before and sold companies before, and it still changed the pitch. We closed three million inside two weeks.”

Repeat founder Pitch coaching client · seed round

“First time anyone addressed the problems we have actually been struggling with. And rather than just presenting at us, he brought in people who could add their own perspective.”

Programme participant CinnovatE · deep tech and circular economy programme

“Press42 has been key to the success of this new edition of The South Summit. Their deep knowledge and insights on how to add real value to the stakeholders and their experience in the field has been tremendously valuable for this project.”

Sofía Benjumea South Summit, c. 2015

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